From NYC streets to cannabis culture, commUNITY Run Club is breaking stigma, building connections, and moving the culture forward. Continue reading High Miles, High Purpose: Community Run Club NYC is Changing the Pace of Cannabis Culture
Cannabis spent decades trying to get into the room. Running just kicked open the door. Continue reading Wiz Khalifa, Thai Richards and the Run That Is Changing the Cannabis Conversation
The martial arts icon who transformed combat, culture, and consciousness through discipline and discovery. Continue reading Bruce Lee: The Dragon, The Discipline, and the Cannabis Connection History Forgot
Cannabis terpenes could unlock powerful pain relief without THC’s intoxicating effects. Continue reading The Future of Pain Relief May Smell Like Cannabis
An Ironman athlete is redefining cannabis in sport through science, endurance, and evidence-based education. Continue reading Built Different: Inside the Movement Changing Cannabis, Recovery and High Performance Across Latin America
Scientists identify rare flavoalkaloids in cannabis leaves for the first time, revealing hidden compounds with promising medical and sports recovery research potential.
Continue reading Scientists Discover Rare Medical Compounds in Cannabis Leaves: New Research Reveals Hidden Therapeutic Potential
NFL Hall of Famer Calvin Johnson Jr. discusses cannabis, recovery, athlete wellness, and building Primitiv’s legacy. Continue reading Megatron to Medicine: How Calvin Johnson Jr. Is Rewriting the Playbook for Athlete Wellness
The 2026 WNBA CBA removes cannabis from the league’s prohibited substances list while introducing new rules allowing players to engage with cannabis companies through structured endorsement and investment pathways. Continue reading WNBA Makes Historic Shift in 2026 CBA, Removing Cannabis From The Banned Substance List
Former NHL enforcer Riley Cote explores cannabis, mindfulness, and holistic recovery beyond professional hockey careers. Continue reading The Shift Toward Conscious Recovery in Hockey and Modern Sport
Cannabis ads during Mets broadcasts ignite debate over legalization, sports culture, youth exposure, and media responsibility. Continue reading From Dugouts to Dispensaries: Cannabis Commercials Hit New York Mets Baseball Broadcasts
From incarceration to inspiration, Marius is redefining cannabis culture through movement, discipline, and community. Continue reading Built Through Discipline Fueled by Recovery Rooted in Cannabis Culture
In a city defined by pace, pressure, and relentless energy, a new kind of athlete is emerging, one who refuses to separate performance from wellness, or culture from cannabis. Continue reading Love Eat Move Smoke and the Rise of Cannabis Athletics
