Building the Future of Cannabis with Calvin Johnson Jr. and Rob Sims

“It’s about creating change, and that’s what we’re trying to do as former professional athletes, as entrepreneurs and advocates, we’re changing the narrative and breaking the stigma…”

An Athletic Four Twenty

Celebrating Athletes Leading the Charge Across the Globe. The trend toward normalizing cannabis is not specific to one country. Athletes around the world are taking part in a global Sports Cannabis movement to end prohibition.

How Cannabis Works for Pain

While cannabis has been widely recognized as a potential analgesic agent, the science behind its pain-relieving activity is not fully understood.

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Women in Sports Cannabis

“Don’t be afraid to use your power. Freedom is sometimes lonely and scary, but it’s exhilarating and worth it…” -A Symonds

Pushing for Green Impacts On and Off the Field

“We’re always interested in trying to improve our approach and our treatment for acute and chronic pain in NFL players, and we always want to make sure that our players are receiving the most up-to-date medical consensus around any of these treatments.” – NFL

Chris Webber Launches Player Only

“Players Only is more than a cannabis brand. We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry.”

Swinging For the Green

“Once I embraced the flow of the flower everything changed, Cannabis has helped me relax, sleep better, manage stress and heal physically after a lifetime of playing ball, and I look forward to sharing Papi Cannabis and my personal journey to help people understand its benefits.”

The King of Cannabis Launches Lion Order

“Cannabis is a way of life.  It creates unity, it opens pathways of understanding, it raises consciousness, and connects us to a higher purpose.  Our mission is to create the highest quality of herbs and lifestyle products that elevate consciousness and culture…”

Batter Up, The MLB’s Pitching CBD Sponsorships

Leagues across the globe are shifting their stance on Cannabis.  In the last two years, we’ve seen a steady adoption of new policies as well as the progression of CBD sponsorship in sport. On June 22nd, 2022 the MLB officially welcomed CBD sponsorship into professional baseball.   Provisions include that any and all partners are…

JR Smith’s Smoky Championship

“It was cool, I’m glad it happened because it finally broke that barrier and that stigma that you couldn’t play and all of this, it was a drug, it was this and that…”

WNBA Champion, Two-Time Olympic Gold Medalist, Brittney Griner Detained for Cannabis

WNBA champion and two-time Olympic Gold medalist, Brittney Griner was detained in Russia late February, after customs officials in Moscow found cannabis vape cartridges in her luggage. Brittney Griner is a WNBA legend who plays for the Phoenix Mercury, with career highlights that include; a WNBA Championship, two-time WNBA defensive player of the year, six-time…

The NCAA is Taking a Relaxed Approach to Cannabis

The NCAA has changed its policy to provide for a relaxed approach to cannabis and the amount of THC an athlete can have to trigger a positive test.  In an effort to align with the World Anti-Doping Agency’s levels, the NCAA Committee on Competitive Safeguards and Medical Aspects of Sports have agreed to allow for…

Starting 2022 on a High Note

Al Harrington, Founder of Viola Brand and cannabis advocate has led the charge for athletes around the world pushing a host of initiatives to the forefront. With an opportunity to shift the cannabis conversation and provide a much needed dose of education, Al Harrington joined Brandon Marshall, Chad Johnson, Chantel Tremitiere and D.J. Williams on…

Billy Horschel’s Hitting the Green with BEAM

Billy Horschel has found the edge with CBD rejuvenating his career after incorporating the plant into his routine.  Horschel saw a dramatic increase in his performance, from enduring six months without a top eight finish, to four top eight finishes in four months. Dealing with nagging injuries, inflammation and sleeping issues, Billy incorporated infused CBD…

Elias Theodorou is Fighting to Break the Stigma

Cannabis advocate, MMA icon and the world’s first cannabis-sanctioned pro athlete, Elias Theodorou is fighting to break the stigma. In a historic moment Elias took home the victory for his team and cannabis athletes around the globe. Immediately after winning, Elias shared a message for his fans and the sports cannabis community on Instagram; “We…

Empower Psychedelics Announced as an Official Sponsor for the Canadian Classics Rugby

Empower Psychedelics was founded in 2020, focused on bridging the gap between athletes and first responders to address the global need for recovery solutions and alternative therapy options. Today, EMPOWER is dedicated to pushing sports psychedelics forward as well as developing research for first responders, athletes and individuals towards treatment opportunities for mental and physical…

Stephen Jackson Doesn’t Hold Back

Retired Professional NBA Legend, Stephen Jackson is a huge cannabis advocate, and has never been shy about his cannabis use. “I smoked my whole career. I had a hell of a career, didn’t miss no games…”-S Jackson, Yahoo Sports He’s enjoyed a ton of success in the NBA, winning a championship in 2003 with the…

Pushing Sports Psychedelics to the Forefront

Empower Psychedelics was founded by retired Rugby Player Jonathan Hill and retired Professional/Collegiate Hockey Player, First Responder Nigel Smith in May 2020.  With a commitment to psychedelic science, they are on a mission to provide novel therapies to those who have experienced traumatic situations and injury. Today Empower Psychedelics is focused on bridging the gap…

The NBA Passes on Cannabis Testing for Another Season

The National Basketball Association made headlines around the world passing on cannabis testing for a second straight season.  Due to the unusual circumstances surrounding last year’s season, the NBA suspended all random tests for cannabis and shifted focus to random testing for performance-enhancing products. Many athletes hoped this would lead to a permanent change and on…

Pushing for Cannabis Action

As the cannabis industry continues to evolve, athletes, artists and professionals around the world are stressing the importance of keeping the conversation open, transparent and constant. In a recent live stream event heavy hitters Al Harrington, John Wall, Drake, Killer Mike and Ralo announced they had written a joint letter requesting President Biden to pardon…

Chris Webber Teams Up to Create $100 Million Dollar Cannabis Impact Fund

Earlier this year NBA rebounding legend Chris Webber teamed up with Jason Wild, Founder of JW Asset Management to launch a $100 million Cannabis Impact Fund. Chris played professional basketball for 15 years in the NBA. His career highlights include; leading the NBA in rebounds in 98’99, five NBA All Star appearances and an induction into…

Kevin Durant Partners with Weedmaps

Prolific NBA icon Kevin Durant made waves across the world, announcing a collaborative content partnership with Weedmaps. Kevin Durant’s VC firm Thirty Five Ventures and Weedmaps are coming together to advocate for Cannabis and Sports as well as normalize the conversation through meaningful content initiatives. With Cannabis coming to the forefront and leagues adopting new…

Changing the Game

Retired NBA Pro, Cannabis advocate and entrepreneur Al Harrington is changing the game, adding Allen Iverson to the Viola Brand Roster in a multi year Partnership. Considered by many to be one of the Greatest Point Guards of All Time, retired NBA Legend Allen Iverson, is the latest athlete to join the cannabis industry, sharing…

Join Her Movement

In early July, the Sports Cannabis community was dealt a massive blow when Sha’Carri Richardson was suspended from the Olympic Team for testing positive for cannabis. Despite ending all olympics dreams, her sports cannabis journey has just started. With an enormous outpouring of support from athletes, artists and companies, Sha’Carri Richardson has officially become the…

Bubba’s Driving For Change

Pro Golfer and an absolute legend on the green, Bubba Watson is advocating for CBD off the green and driving for change on a number of platforms.

Splashing into CBD

NBA Champ, Klay Thompson’s splashing into the CBD/Cannabis Industry, teaming up with other elite athletes to create; Just Live.

Break The Stigma

Professional Motocross Racer, X Games Champion, Legend and Cannabis Advocate Tarah Gieger is speaking about her Cannabis routine and the role it’s playing in her life.

Fueling The CBD Movement

Pro American Drag Racer, Leah Pruett is fueling the CBD movement, advocating for cannabis on her platforms, spreading education and aligning as an athlete ambassador for a prominent CBD brand. “I live my life in motion. When I’m not behind the wheel, I’m wakeboarding, training, or traveling to the next event. cbdMD has the tools…

NFT to Fund Expungement Week and Celebrate 4.20

Cannabis company EAZE , launched its first Non-Fungible Token (NFT) featuring NBA Champion, Cannabis Advocate, Entrepreneur and Podcast Host; Matt Barnes.  All proceeds from the NFT sale are going to National Expungement Week, a POC-powered organization that provides access to relief, equity, and opportunity in communities affected by the WAR on DRUGS. “2021 is the 50th anniversary of…

CBD Makes Waves in the WNBA

WNBA Legend, 4 Time Olympic Gold Medalist Sue Bird joined the Portland CBD Company, Mendi Co. as an “Ambassador”. Despite the staunch stance of the WNBA, Sue has incorporated CBD into her life “carefully”. “I believe in CBD…Even though it is on the ban list for the WNBA, it is not for the Olympics so…



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