Building the Future of Cannabis with Calvin Johnson Jr. and Rob Sims
“It’s about creating change, and that’s what we’re trying to do as former professional athletes, as entrepreneurs and advocates, we’re changing the narrative and breaking the stigma…”
Beyond The High : How Cannabis is Changing Our World
Cannabis is a plant with more than 420 compounds, with only about 120 identified as cannabinoids.
So What Did We Learn? The Halftime Report Season Two
“The joy this plant has brought is infectious; from people’s favourite high stories to botched experiences with edibles, every episode showed how light-hearted the leaf really can be.”
The Chicago Cubs Become the First Major League Baseball Team to Sign a Partnership with a CBD Company
“We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit…”
US Long Jumper Tara Davis-Woodhall Stripped of National Title after Testing Positive for Cannabis
In an unfortunate turn of events, the US Anti-Doping Agency (USADA) announced that American long jumper, Tara Davis-Woodhall would be stripped of her national indoor title.
An Athletic Four Twenty
Celebrating Athletes Leading the Charge Across the Globe. The trend toward normalizing cannabis is not specific to one country. Athletes around the world are taking part in a global Sports Cannabis movement to end prohibition.
How Cannabis Works for Pain
While cannabis has been widely recognized as a potential analgesic agent, the science behind its pain-relieving activity is not fully understood.
A Green Future for Professional Basketball
In the latest CBA, the NBA and the NBPA have agreed to a green inclusive future for professional basketball athletes.
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Women in Sports Cannabis
“Don’t be afraid to use your power. Freedom is sometimes lonely and scary, but it’s exhilarating and worth it…” -A Symonds
Pushing for Green Impacts On and Off the Field
“We’re always interested in trying to improve our approach and our treatment for acute and chronic pain in NFL players, and we always want to make sure that our players are receiving the most up-to-date medical consensus around any of these treatments.” – NFL
Major League Baseball (MLB) Throws a Fastball, Announcing Charlotte’s Web as the Official CBD Sponsor
In a historic move, MLB becomes the first of the four major leagues to make the shift with an exclusive multi-year strategic partnership.
WADA’s Slow Roll Continues
Delta9-tetrahydrocannabinol, THC will remain on the banned substance list.
Singapore’s Only Olympic Champion Banned from Competing for Admitting to Cannabis Consumption
In late August, Joseph Schooling, Singapore’s only Olympic Champion was suspended, despite testing negative, Schooling’s omission has created a divided opinion within the State.
Chris Webber Launches Player Only
“Players Only is more than a cannabis brand. We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry.”
Ben Wallace is Boxing Out the Competition
“As a former pro athlete, I’ve got aches and pains and different stresses than before. Cannabis has helped with all that, safely.”
Brittney Griner Sentenced to 9 Years in Russian Prison
“I made an honest mistake and I hope that in your ruling, that it doesn’t end my life here.”
Swinging For the Green
“Once I embraced the flow of the flower everything changed, Cannabis has helped me relax, sleep better, manage stress and heal physically after a lifetime of playing ball, and I look forward to sharing Papi Cannabis and my personal journey to help people understand its benefits.”
Al Harrington’s Re+Play Announces the NBPA as an Official Partner
Re+Play, a performance-based wellness and recovery line of Harrington Wellness, in partnership with Avicanna announced a multi year partnership with the NBPA.
From the Field to the Boardroom, Mike James is Changing the Game with Health, Wellness and Lion Order
“I’ve had an incredible opportunity to play the game I love at the highest level. Unfortunately my career was cut short due to injuries. Cannabis and the health wellness program I created with a team of medical professionals provided significant relief and allowed me to get back my life without the reliance on opioids. In…
Chris Webber is Teaming Up to Run a $200 Million Fund to Support Social Equity Investments in Cannabis
In late June retired NBA Power Forward and Hall of Famer Chris Webber announced he was teaming up with Wall Street leaders to run a $200 million fund to support social equity investments in the cannabis industry in the state of New York. “I’m incredibly honored to work with New York’s esteemed officials to right…
The King of Cannabis Launches Lion Order
“Cannabis is a way of life. It creates unity, it opens pathways of understanding, it raises consciousness, and connects us to a higher purpose. Our mission is to create the highest quality of herbs and lifestyle products that elevate consciousness and culture…”
Batter Up, The MLB’s Pitching CBD Sponsorships
Leagues across the globe are shifting their stance on Cannabis. In the last two years, we’ve seen a steady adoption of new policies as well as the progression of CBD sponsorship in sport. On June 22nd, 2022 the MLB officially welcomed CBD sponsorship into professional baseball. Provisions include that any and all partners are…
Runners High 5K partners with MoreBetter’s Releaf App.
Cannabis brand Runners High partners with data firm MoreBetter to put on the second annual Runner’s High 5k. The Runners High 5K is the premier event for cannabis enthusiasts/advocates and athletes highlighting the need for cannabis.
Retired and Current NBA Athletes Smoking the Competition
NBA’s Green Thumb, Investors in Cannabis, Athlete Backed Brands Taking Over the Cannabis Industry. NBA Playoff Edition
Kevin Durant’s Dropping Cannabis Dimes on Netflix Special with David Letterman
“To me it clears the distractions out of your brain a little bit, settles you down, it’s like having a glass of wine.”
Ultimate Disc Makes History as the First Sport to Feature a Cannabis Logo on a Professional Sports Team Uniform
“We’re incredibly proud to be the first cannabis company to sponsor Colorado’s first professional ultimate disc team and hope this will drive a movement toward the acceptance of cannabis in professional sports”
Bo Scaife, Changing the Route & Making a Play for Cannabis
“The ah-ha moment was getting sick from the other stuff and immediately noticing a dramatic difference when I consumed cannabis…”
JR Smith’s Smoky Championship
“It was cool, I’m glad it happened because it finally broke that barrier and that stigma that you couldn’t play and all of this, it was a drug, it was this and that…”
WNBA Champion, Two-Time Olympic Gold Medalist, Brittney Griner Detained for Cannabis
WNBA champion and two-time Olympic Gold medalist, Brittney Griner was detained in Russia late February, after customs officials in Moscow found cannabis vape cartridges in her luggage. Brittney Griner is a WNBA legend who plays for the Phoenix Mercury, with career highlights that include; a WNBA Championship, two-time WNBA defensive player of the year, six-time…
The NCAA is Taking a Relaxed Approach to Cannabis
The NCAA has changed its policy to provide for a relaxed approach to cannabis and the amount of THC an athlete can have to trigger a positive test. In an effort to align with the World Anti-Doping Agency’s levels, the NCAA Committee on Competitive Safeguards and Medical Aspects of Sports have agreed to allow for…
The NFL Awards $1 Million for Studies Investigating the Effects of Cannabinoids on Elite Football Athletes
In June 2021, the NFL made headlines pledging $1 Million dollars to cannabis research and on Feb the 1st, 2022, the NFL officially announced the recipients. Out of 106 proposals submitted, two teams from the University of San Diego and the University of Regina in Canada were selected by the NFL and the NFL Players…
Advocating for Cannabis & Mental Health
Retired NFL Icon, Super Bowl Champion and Mental Health Advocate, Darrelle Revis is putting cannabis, psychedelics and PTSD center stage.
Starting 2022 on a High Note
Al Harrington, Founder of Viola Brand and cannabis advocate has led the charge for athletes around the world pushing a host of initiatives to the forefront. With an opportunity to shift the cannabis conversation and provide a much needed dose of education, Al Harrington joined Brandon Marshall, Chad Johnson, Chantel Tremitiere and D.J. Williams on…
Billy Horschel’s Hitting the Green with BEAM
Billy Horschel has found the edge with CBD rejuvenating his career after incorporating the plant into his routine. Horschel saw a dramatic increase in his performance, from enduring six months without a top eight finish, to four top eight finishes in four months. Dealing with nagging injuries, inflammation and sleeping issues, Billy incorporated infused CBD…
Elias Theodorou is Fighting to Break the Stigma
Cannabis advocate, MMA icon and the world’s first cannabis-sanctioned pro athlete, Elias Theodorou is fighting to break the stigma. In a historic moment Elias took home the victory for his team and cannabis athletes around the globe. Immediately after winning, Elias shared a message for his fans and the sports cannabis community on Instagram; “We…
Empower Psychedelics Announced as an Official Sponsor for the Canadian Classics Rugby
Empower Psychedelics was founded in 2020, focused on bridging the gap between athletes and first responders to address the global need for recovery solutions and alternative therapy options. Today, EMPOWER is dedicated to pushing sports psychedelics forward as well as developing research for first responders, athletes and individuals towards treatment opportunities for mental and physical…
Stephen Jackson Doesn’t Hold Back
Retired Professional NBA Legend, Stephen Jackson is a huge cannabis advocate, and has never been shy about his cannabis use. “I smoked my whole career. I had a hell of a career, didn’t miss no games…”-S Jackson, Yahoo Sports He’s enjoyed a ton of success in the NBA, winning a championship in 2003 with the…
Athletes Moving the Needle at Toronto’s Lift & Co.
“In football you play with injuries. That’s just what you do…” – Justin Renfrow
Pushing Sports Psychedelics to the Forefront
Empower Psychedelics was founded by retired Rugby Player Jonathan Hill and retired Professional/Collegiate Hockey Player, First Responder Nigel Smith in May 2020. With a commitment to psychedelic science, they are on a mission to provide novel therapies to those who have experienced traumatic situations and injury. Today Empower Psychedelics is focused on bridging the gap…
Providing Access On and Off the Field
fourfive announced as the Exclusive Official Partner of Saracen’s Mens and Womens rugby teams as well as the Saracens Mavericks Netball Team.
Ricky Williams Launches Cannabis Lifestyle Brand Highsman
His new brand aims to empower professionals, athletes and sports enthusiasts.
The NBA Passes on Cannabis Testing for Another Season
The National Basketball Association made headlines around the world passing on cannabis testing for a second straight season. Due to the unusual circumstances surrounding last year’s season, the NBA suspended all random tests for cannabis and shifted focus to random testing for performance-enhancing products. Many athletes hoped this would lead to a permanent change and on…
Pushing for Cannabis Action
As the cannabis industry continues to evolve, athletes, artists and professionals around the world are stressing the importance of keeping the conversation open, transparent and constant. In a recent live stream event heavy hitters Al Harrington, John Wall, Drake, Killer Mike and Ralo announced they had written a joint letter requesting President Biden to pardon…
Chris Webber Teams Up to Create $100 Million Dollar Cannabis Impact Fund
Earlier this year NBA rebounding legend Chris Webber teamed up with Jason Wild, Founder of JW Asset Management to launch a $100 million Cannabis Impact Fund. Chris played professional basketball for 15 years in the NBA. His career highlights include; leading the NBA in rebounds in 98’99, five NBA All Star appearances and an induction into…
Viola Launches Harrington Institute for Cannabis Education Powered by Cleveland School of Cannabis
The multi country cannabis brand has partnered with the Black-owned cannabis school to provide equitable access to the cannabis industry through delivering high quality education to its community.
Kevin Durant Partners with Weedmaps
Prolific NBA icon Kevin Durant made waves across the world, announcing a collaborative content partnership with Weedmaps. Kevin Durant’s VC firm Thirty Five Ventures and Weedmaps are coming together to advocate for Cannabis and Sports as well as normalize the conversation through meaningful content initiatives. With Cannabis coming to the forefront and leagues adopting new…
Cookies Takes Centre Court in Canada
Gage Growth to Bring Popular Cookies Cannabis Brand into Canada
Changing the Game
Retired NBA Pro, Cannabis advocate and entrepreneur Al Harrington is changing the game, adding Allen Iverson to the Viola Brand Roster in a multi year Partnership. Considered by many to be one of the Greatest Point Guards of All Time, retired NBA Legend Allen Iverson, is the latest athlete to join the cannabis industry, sharing…
Join Her Movement
In early July, the Sports Cannabis community was dealt a massive blow when Sha’Carri Richardson was suspended from the Olympic Team for testing positive for cannabis. Despite ending all olympics dreams, her sports cannabis journey has just started. With an enormous outpouring of support from athletes, artists and companies, Sha’Carri Richardson has officially become the…
Ruling in Favour of Cannabis Athletes
The State of Nevada Rules Cannabis is not a performance enhancing drug.
“I am Human” – Sha’Carri Richardson
Sha’Carri Richardson tests positive for THC and faces a one month suspension.
Moving Cannabis Mountains with Darryl Reynolds
NCAA Legend, TEDx Speaker, Creative Entrepreneur, and Advocate, Darryl Reynold is moving Cannabis mountains pushing for change and normalization.
The NFL Pledges 1 Million to Cannabis Research
In recent Sports Cannabis NEWS, the NFL pledged 1 million dollars to cannabis research for pain relief.
Bubba’s Driving For Change
Pro Golfer and an absolute legend on the green, Bubba Watson is advocating for CBD off the green and driving for change on a number of platforms.
Splashing into CBD
NBA Champ, Klay Thompson’s splashing into the CBD/Cannabis Industry, teaming up with other elite athletes to create; Just Live.
Break The Stigma
Professional Motocross Racer, X Games Champion, Legend and Cannabis Advocate Tarah Gieger is speaking about her Cannabis routine and the role it’s playing in her life.
Fighting for Normalization
Australian Professional MMA Fighter and Cannabis Advocate Jessica-Rose Clark is fighting for normalization.
Fueling The CBD Movement
Pro American Drag Racer, Leah Pruett is fueling the CBD movement, advocating for cannabis on her platforms, spreading education and aligning as an athlete ambassador for a prominent CBD brand. “I live my life in motion. When I’m not behind the wheel, I’m wakeboarding, training, or traveling to the next event. cbdMD has the tools…
NFT to Fund Expungement Week and Celebrate 4.20
Cannabis company EAZE , launched its first Non-Fungible Token (NFT) featuring NBA Champion, Cannabis Advocate, Entrepreneur and Podcast Host; Matt Barnes. All proceeds from the NFT sale are going to National Expungement Week, a POC-powered organization that provides access to relief, equity, and opportunity in communities affected by the WAR on DRUGS. “2021 is the 50th anniversary of…
Clearing the CBD Gap
Professional Skateboarder, X Games Legend and World Champ Andy MacDonald has Cleared the CBD Gap.
CBD Makes Waves in the WNBA
WNBA Legend, 4 Time Olympic Gold Medalist Sue Bird joined the Portland CBD Company, Mendi Co. as an “Ambassador”. Despite the staunch stance of the WNBA, Sue has incorporated CBD into her life “carefully”. “I believe in CBD…Even though it is on the ban list for the WNBA, it is not for the Olympics so…
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