Retired NBA power forward, NBA analyst, cannabis advocate and entrepreneur Chris Webber and business partner, Lavetta Willis launch “Players Only”, a premium cannabis company partnering with some of the largest names in the industry.
Webber played professional basketball for 15 years in the NBA with career highlights that include; leading the NBA in rebounds in 98’99, five NBA All-Star appearances and an induction into the NBA Hall of Fame.
Today he joins a long list of retired and active NBA athletes investing in Cannabis. Player’s Only will roll out with a large selection of products ranging from exotic cannabis strains to oils, pre-rolls, sports recovery and performance products.
“Players Only is more than a cannabis brand – it’s a lifestyle brand. We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry.”-C Webber/Players Only Press Release
Teaming up with iconic names like Quavo, Raekwon, Royce 5’9, Jason Williams and more, Players Only looks to make an immediate impact. Webber appointed retired NBA athlete and All The Smoke Podcast co-host, Matt Barnes as Chief Collaborations Officer. In March 2022, TerrAscend signed an exclusive retail rights agreement for Webber’s “Players Only” within Michigan.
“We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage – our Michigan family. Much love to Cookies and Berner, let’s go!”-C Webber/Players Only Release
Pushing to even the playing field for entrepreneurs of colour, Webber has collaborated with black cultivators and operators to bring a host of innovative campaigns and products to the forefront. Players Only will release with heavy hitters C4, Time Out, G.O.A.T’s Milk Strains, Non-Laters and Whipped Cherries, with more strains to follow in the near future.
About Players Only
Players Only is a luxury cannabis and lifestyle brand that was co-founded by NBA Hall of Famer Chris Webber and his business partner Lavetta Willis. The brand boasts a wide array of cannabis products, including exotic cannabis flower strains, all-natural cannabis oil cartridges, pre-rolls, vapes, sports recovery and performance products, as well as Players Only branded apparel and footwear. Beyond its versatile cannabis offerings, Players Only has partnered with a variety of entertainers, legacy cultivators and community organizations on multifaceted product collaborations and initiatives. The organization has also forged strategic partnerships, minority ownership positions and application participation in key limited licensed states to provide the brand with optimum marketing and distribution opportunities. -Source “Players Only”