In 2021, Ben Wallace made headlines by becoming the first undrafted NBA player to be inducted into the NBA Hall of Fame and continued his reign of success off the court signing a licensing agreement with Rair cannabis company.
Ben Wallace played in the NBA for 16 seasons with career highlights that include; NBA Blocks Leader in 2002, 2x NBA Rebounding Leader, 5x NBA Defensive Player of the Year, 2x All-NBA Third Team, 3x All-NBA Second Team, 4x NBA All-Star, an NBA Championship in 2004 with the Detroit Pistons and most recently in 2021 was inducted into the NBA Hall of Fame.
In fitting fashion, Ben’s product line will be named “Undrafted”, a nod to his career and recent induction into the NBA Hall of Fame. With an opportunity to normalize the conversation, Ben’s using his platform to advocate for cannabis and the relief it can provide former pro athletes;
“As a former pro athlete, I’ve got aches and pains and different stresses than before. Cannabis has helped with all that, safely.”
-Ben Wallace, Retired NBA Champion
Looking to box out the cannabis competition, Ben’s line is slated to release in Michigan Detroit later this year and will include his own strain as well as cannabis flower, pre-rolls, and vape cartridges, with more products to be announced in the future.
“After working with the Rair team for the last couple of months, I know this will be a great partnership. They’re serious about growing quality products and ending the stigma around cannabis use, and we’re going to bring you a brand that shows the grit and toughness my teams and I always brought to the court in Detroit.”
-Ben Wallace, Retired NBA Champion
Founded in 2019, Rair is the only cannabis company in the state of Michigan to use aeroponic technology, which is the process of growing plants in an air or mist environment without the use of soil or an aggregate medium.
Ben Wallace joins a long list of retired and active NBA athletes that are investing in Cannabis. Leagues across North America have started shifting policy, adopting the plant and pushing educational initiatives forward. Over the past three seasons, the NBA has passed on Cannabis testing, electing to test for performance-enhancing drugs.
Retired and Active NBA Athletes Moving Cannabis Forward
Retired NBA Legend turned cannabis entrepreneur Al Harrington is leading the way for cannabis athlete entrepreneurs across the world and on July 12, 2022 announced the NBPA as an official partner of Re+Play.
In late June retired NBA Power Forward and Hall of Famer Chris Webber announced he was teaming up with Wall Street leaders to run a $200 million fund to support social equity investments in the cannabis industry in the state of New York.
Considered by many to be one of the best NBA players, Kevin Durant is winning off the court as an entrepreneur and investor with an eye for tech and emerging industries. In early 2021 Kevin Durant’s VC firm Thirty Five Ventures and Weedmaps announced a collaborative content partnership.
Spotlighting active and retired NBA athletes moving cannabis forward.
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