The Chicago Cubs Become the First Major League Baseball Team to Sign a Partnership with a CBD Company

In recent Sports Cannabis News, the Chicago Cubs have officially become the first Major League Baseball (MLB) team to partner with a CBD company, MYND Drinks, a Chicago-based cannabis beverage brand.  

In 2022, the MLB changed the game for professional sports, becoming the first of the four major leagues to make the shift towards CBD partnerships.  Cannabidiol (CBD) is proving to be the MVP of cannabinoids for athletes globally on and off the field.  CBD can help athletes strengthen their immune systems, reduce stress and anxiety, speed up recovery, relieve pain, provide optimal sleep, and reduce inflammation.  Outside of providing medicinal properties, CBD offers an opportunity to create unique product offerings and push education forward. Today, CBD products have become increasingly popular among professional athletes as a natural alternative to traditional pain relief methods.

Looking to fill a gap in the Sports Cannabis industry for NSF Certified products, MYND Drinks has developed a line of CBD beverages that are 100% plant-based, boast a great taste and are developed with premium ingredients.  The NSF Certified for Sport program verifies that products do not contain any of approximately 270+ banned substances by major athletic organizations and is a globally recognized third-party organization that establishes standards for safety, quality, sustainability and performance.

“When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings…” adding “We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit…”

-Alex Seyferth, VP of Corporate Partnerships for the Chicago Cubs

The partnership will allow MYND Drinks to gain maximum visibility and the opportunity to provide athletes with natural and effective pain relief options.  In addition to the partnership, the Cubs aim to bolster their health and wellness campaign with guided meditation segments, which will be released on YouTube and narrated by Cubs radio commentator Pat Hughes.

Athletes around the world are coming to the forefront to create unique products and services for the Cannabis Industry.  In late 2022, retired MLB athlete, Hall of Famer, global icon and entrepreneur David Ortiz made waves by announcing the “Papi Cannabis” line in partnership with Rev Brands.   The pressure is now on the NFL, NHL and NBA to act next.