In early May, Ultimate Disc made history around the world as the first professional sport to feature a Cannabis Logo on their team uniforms. Schwazze; a vertically integrated and multi-state operating cannabis company announced that its Starbuds (a retailer that specializes in providing a wide selection of products & strains), became the official sponsor for the Colorado Summit Professional Ultimate Disc team.
“We’re incredibly proud to be the first cannabis company to sponsor Colorado’s first professional ultimate disc team and hope this will drive a movement toward the acceptance of cannabis in professional sports”-Justin Dye, CEO and Chairman of Schwazze.
The Colorado Summit played their first game in the new Starbuds uniforms on May 7th, making sports cannabis history and taking home a win with a final score of 19-16.
An unlikely sport to lead the charge, athletes and advocates are hopeful it will set off a domino effect within the sports industry. Cannabis brands created by athletes could provide the perfect alignment for future professional sports teams sponsorships.