New research suggests this cannabis compound could curb binge drinking and change the recovery game. Continue reading CBD Steps Up to the Plate: Cannabis Compound Shows Promise in Tackling Binge Drinking Like a Seasoned Closer
The global cannabis-infused edibles market is on a rapid rise, projected to surpass $16.6 billion by 2030 as innovation, regulation, and consumer demand converge. From baked goods to beverages, this evolving sector is redefining how cannabis is consumed, produced, and positioned worldwide. Continue reading Infused and in Demand: Cannabis Edibles Takes Center Stage
With the cannabidiol (CBD) market projected to top $20 billion by 2030, sports and wellness industries are running full speed into a cannabinoid-powered era. As pro leagues reevaluate cannabis rules and athletes embrace hemp-derived recovery tools, CBD has officially entered the elite ranks of global sports performance and pharmaceutical innovation.
Continue reading CBD Takes the Podium: How Cannabidiol Is Emerging as the MVP in Global Sports Recovery
The NBA’s decision to remove cannabis from its banned substances list in 2023’24 marked more than a rule change—it was a cultural reset. At the heart of the shift is Al Harrington, the former NBA star whose advocacy and entrepreneurship have helped push cannabis from locker room whispers to league-wide acceptance. Continue reading Full-Court Press with Al Harrington: Leading the NBA’s Green Pivot
“I was on an abundance of pain medication, stimulants, and sleeping meds. My body was a mess… It wasn’t until I put down the pills and picked up cannabis that I started feeling alive again. Cannabis didn’t just help me recover—it helped me wake up.” – Sam Dancer Continue reading Lifting the Stigma: How Sam Dancer Traded Painkillers for Plant Power
Seantrel Henderson wasn’t sidelined by a lack of talent—he was benched for choosing wellness over pharmaceuticals. In 2016, the former Buffalo Bills lineman received a 10-game suspension for using cannabis to manage the debilitating effects of Crohn’s Disease. His case became a flashpoint in the conversation about cannabis, chronic illness, and how pro athletes are treated when they prioritize health over policy. Now, as the NFL adjusts its cannabis guidelines, Henderson’s story emerges as a symbol of progress—and a reminder that real change still lies ahead. Continue reading Breaking Through the Line: Seantrel Henderson’s Battle with Crohn’s, Cannabis, and the Culture of Pain in Pro Sports
In the ever-evolving world of golf, where tradition meets transformation, Jacob Golliday is taking the sport to new heights—and it’s not just his long drives that are making waves. Continue reading Puff, Drive, Repeat: Jesus of Golf Tees Off with Cannabis and Long Drives
On December 4, 2024, four legendary athletes stepped into the spotlight at MjBizCon, North America’s premier cannabis industry convention, to discuss the growing intersection of sports and cannabis. Continue reading A New Playing Field: How Athletes Are Changing the Game by Positioning Cannabis for Wellness and Recovery
In the world of sports, few narratives are as compelling as that of resilience against overwhelming odds. Amy Van Dyken, a six-time Olympic gold medalist, embodies this spirit. Continue reading Olympic Champion Amy Van Dyken: Redefining Recovery and Advocacy Through Cannabis in Sports
In a world where health and wellness are paramount, ATHLETHC sets a new standard for athletes and active individuals seeking more from their recovery routines. Continue reading A Fresh Spin: ATHLETHC’s Microdosed THC Mints Are a Game Changer for Fitness, Wellness, and Recovery
The NFL’s new cannabis policy boosts THC limits and reforms penalties, signalling progress in player wellness. Continue reading NFL Takes Bold Step Forward: New Cannabis Policy and THC Threshold Changes Signal Shift in Player Health and Wellness
Cannabis beverages are rapidly growing, appealing to younger consumers seeking alternatives to alcohol, with significant market potential in both THC and CBD segments. Continue reading Cracking the Code: The Rising Wave of Cannabis Beverages in North America
SPORTS CANNABIS 