The NBA’s decision to remove cannabis from its banned substances list in 2023’24 marked more than a rule change—it was a cultural reset. At the heart of the shift is Al Harrington, the former NBA star whose advocacy and entrepreneurship have helped push cannabis from locker room whispers to league-wide acceptance. Continue reading Full-Court Press with Al Harrington: Leading the NBA’s Green Pivot
Seantrel Henderson wasn’t sidelined by a lack of talent—he was benched for choosing wellness over pharmaceuticals. In 2016, the former Buffalo Bills lineman received a 10-game suspension for using cannabis to manage the debilitating effects of Crohn’s Disease. His case became a flashpoint in the conversation about cannabis, chronic illness, and how pro athletes are treated when they prioritize health over policy. Now, as the NFL adjusts its cannabis guidelines, Henderson’s story emerges as a symbol of progress—and a reminder that real change still lies ahead. Continue reading Breaking Through the Line: Seantrel Henderson’s Battle with Crohn’s, Cannabis, and the Culture of Pain in Pro Sports
“It’s kind of like football. It’s a sport; I’m constantly chasing a perfect game—and in this case, a perfect 63 days in a cultivation room.” — Chris Ball, CEO of Ball Family Farms Continue reading Roots and Routes: Chris Ball’s Journey from the Gridiron to the Grow Room
Claressa Shields, the undisputed boxing champion, faces suspension after testing positive for cannabis following her February victory in Michigan, despite the substance being legal in the state. This case highlights the outdated regulations in sports and the growing need for a shift in how cannabis is treated in athletic competitions. Continue reading Claressa Shields Suspended in Michigan Over Cannabis Test: A Call for Change in Sports Regulations
Recent studies highlight cannabis’ potential to alleviate anxiety and improve recovery, offering athletes a new approach to mental health and performance. Continue reading Cannabis for Mental Health: A New Frontier in Athlete Wellness and Performance
On December 4, 2024, four legendary athletes stepped into the spotlight at MjBizCon, North America’s premier cannabis industry convention, to discuss the growing intersection of sports and cannabis. Continue reading A New Playing Field: How Athletes Are Changing the Game by Positioning Cannabis for Wellness and Recovery
In the world of sports, few narratives are as compelling as that of resilience against overwhelming odds. Amy Van Dyken, a six-time Olympic gold medalist, embodies this spirit. Continue reading Olympic Champion Amy Van Dyken: Redefining Recovery and Advocacy Through Cannabis in Sports
In a world where health and wellness are paramount, ATHLETHC sets a new standard for athletes and active individuals seeking more from their recovery routines. Continue reading A Fresh Spin: ATHLETHC’s Microdosed THC Mints Are a Game Changer for Fitness, Wellness, and Recovery
The NFL’s new cannabis policy boosts THC limits and reforms penalties, signalling progress in player wellness. Continue reading NFL Takes Bold Step Forward: New Cannabis Policy and THC Threshold Changes Signal Shift in Player Health and Wellness
Cannabis beverages are rapidly growing, appealing to younger consumers seeking alternatives to alcohol, with significant market potential in both THC and CBD segments. Continue reading Cracking the Code: The Rising Wave of Cannabis Beverages in North America
Primitiv Performance is reshaping cannabis in athletics, pioneering natural wellness solutions while breaking stigmas and empowering athletes to embrace healthier recovery methods. Continue reading Elevating Athletic Wellness: How Primitiv Performance is Transforming the Cannabis Narrative
Explore how cannabis is redefining wellness in America, outpacing alcohol use. Join the conversation on this game-changing shift! Continue reading Cannabis Takes Gold: The New Playbook in American Wellness
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