Cycling for Change

American Professional Cyclist, US Criterium Legend and Co-Founder of L39ION, Justin Williams is cycling for change.

Williams began racing in his early teens, winning multiple amateur US National Championships for track, road and criterium.  Today he’s fuelling the movement for increased diversity within the sport, mentoring and managing a team of young African American and Hispanic riders.

Constantly pushing his body to the limit Williams talks about implementing cannabis for recovery and relief;

“If I’m stressed, I use a drop of the CBD tincture to flatten those emotions and help me reset.”

CBD has become the MVP, fuelling athletes globally.  A major player in the entourage effect, CBD holds great promise for athletes seeking to maintain focus during games, free from anxiety, depression, distractions, and other mental challenges.

Pushing the boundaries, Justin William believes it’s our responsibility to use our voice, inspire and shift the narrative for individuals globally;

“My advice for all athletes is to stay consistent. If you want to build something great, it’s all about consistency. You have to commit to the process. You’ll take a hit on the chin a few times, but you have to keep moving forward. Remember who you are. Most people have been working for years to get to where they are now. You can’t just give that away.  It may not be what people want us to be. We are what we are. The time is now. The future is now.”

Sports Cannabis