The NBA’s decision to remove cannabis from its banned substances list in 2023’24 marked more than a rule change—it was a cultural reset. At the heart of the shift is Al Harrington, the former NBA star whose advocacy and entrepreneurship have helped push cannabis from locker room whispers to league-wide acceptance. Continue reading Full-Court Press with Al Harrington: Leading the NBA’s Green Pivot
“I was on an abundance of pain medication, stimulants, and sleeping meds. My body was a mess… It wasn’t until I put down the pills and picked up cannabis that I started feeling alive again. Cannabis didn’t just help me recover—it helped me wake up.” – Sam Dancer Continue reading Lifting the Stigma: How Sam Dancer Traded Painkillers for Plant Power
“It’s kind of like football. It’s a sport; I’m constantly chasing a perfect game—and in this case, a perfect 63 days in a cultivation room.” — Chris Ball, CEO of Ball Family Farms Continue reading Roots and Routes: Chris Ball’s Journey from the Gridiron to the Grow Room
In the ever-evolving world of golf, where tradition meets transformation, Jacob Golliday is taking the sport to new heights—and it’s not just his long drives that are making waves. Continue reading Puff, Drive, Repeat: Jesus of Golf Tees Off with Cannabis and Long Drives
Recent studies highlight cannabis’ potential to alleviate anxiety and improve recovery, offering athletes a new approach to mental health and performance. Continue reading Cannabis for Mental Health: A New Frontier in Athlete Wellness and Performance
In the world of sports, few narratives are as compelling as that of resilience against overwhelming odds. Amy Van Dyken, a six-time Olympic gold medalist, embodies this spirit. Continue reading Olympic Champion Amy Van Dyken: Redefining Recovery and Advocacy Through Cannabis in Sports
The NFL’s new cannabis policy boosts THC limits and reforms penalties, signalling progress in player wellness. Continue reading NFL Takes Bold Step Forward: New Cannabis Policy and THC Threshold Changes Signal Shift in Player Health and Wellness
Cannabis beverages are rapidly growing, appealing to younger consumers seeking alternatives to alcohol, with significant market potential in both THC and CBD segments. Continue reading Cracking the Code: The Rising Wave of Cannabis Beverages in North America
Primitiv Performance is reshaping cannabis in athletics, pioneering natural wellness solutions while breaking stigmas and empowering athletes to embrace healthier recovery methods. Continue reading Elevating Athletic Wellness: How Primitiv Performance is Transforming the Cannabis Narrative
USC Athletics and Cookies team up, making history with the first-ever CBD partnership in collegiate sports. Continue reading USC Athletics Breaks New Ground with Historic CBD Partnership with Cookies
Super Bowl champion Marvin Washington advocates for cannabis as a natural pain relief alternative, aiming to transform athlete health. Continue reading Marvin Washington: Championing Cannabis for Athlete Health and Wellness
From founding innovative brands to investing in research, these athletes are redefining the cannabis landscape. Their efforts reflect a broader trend of embracing cannabis for its therapeutic and economic potential. Continue reading Football Legends Tackling the Cannabis Industry
