In 2019, Co Founders Dominic Day and George Kruis teamed up to create Fourfive, a company inspired by their pro rugby careers and aimed to support athletes of any level. They’ve focused on developing premium, rich, natural products and have aligned with elite athletes throughout the sporting world to help amplify the CBD movement and spread education.
Early last week, fourfive made headlines across the UK announcing their exclusive official wellness partnership with Saracen’s Mens and Womens rugby teams as well as the Saracens Mavericks netball team. Pushing for natural, clean formulated products, fourfive will supply all teams with a combination of fourfive’s athlete ready premium wellness products.
Normalizing the wellness conversation has been a focal point for Co Founders Dominic Day and George Kruis since the inception of fourfive and this puts it centre field in the UK.
“We have built one of the UK’s leading wellness brands in just under two years. Our aim is to ensure that anyone can have access to the same products that professional athletes take to boost their wellness regime. We are competitively priced, putting quality at the heart of everything we do.”-Dominic Day, Co Founder of fourfive/Press Release
“As a professional athlete, what goes in my body can be critical to my performance. It was very much the quality and spec of our products that got this deal over the line, and we believe that compared to other brands in this space we have created something special. We’re delighted that Saracens agrees that we have set the standard and that athlete’s across the club can benefit from our range of wellness products.”-George Kruis, Co Founder of fourfive/Press Release
“We are delighted to welcome fourfive to the Saracens family. Both George and Dom know exactly what this club is all about from their playing days so to see them back again in this capacity is very pleasing for everyone. It is a very exciting partnership for us and we can’t wait to see it grow over the 21/22 season.”-Lucy Wray, CEO of Saracens/Press Release
fourfive : fourfive is inspired by their founders long rugby careers. George and Dominic have experienced leading a healthy and active lifestyle as an elite athlete, and have created a company to share what they have learned to the athletic world. Through exploration they have found CBD helped manage symptoms caused from their long bruising careers, connecting with CBD suppliers to design products tailored to support active individuals looking for a natural alternative.
Founders Story : Playing at an elite level, constant training, travelling, coupled with injuries, Kruis started searching for natural modalities to provide a clean, organic solution to heal, recover and get better sleep. Former teammate Dominic Day, who sustained multiple injuries, introduced Kruis to CBD/Cannabis as an alternative for injuries and to help with the long season. Today, George Kruis and Dominic Day have created fourfive, a premium line of products meant for athletes of any level. They have aligned with top athletes throughout the sporting world to help amplify the CBD message alongside spreading education and awareness.
Co Founder, Dominic Day : Dominic Day’s career highlights include; playing Professional Rugby from 2004-2019, playing for Llanelli RFC from 2006-2011, Llandovery RFC in 2011, Bath 2012-2016, the Toyota Verblitz 2016-2017, Melbourne Rebels 2017, ending his career with the Saracens from 2017-2019. Dominic Day also played International Rugby, with Wales U19 in 2004, Wales U21 2005-2006 and again for the Wales team in 2015.
Co Founder, George Kruis : George Kruis is a Professional Rugby Union Rugby player for the Panasonic Wild Knights. Kruis played for the Saracens from 2009-20 and signed with the Panasonic Wild Knights for the 2020’21 season. On October 22, 2014, Kruis was named to the 33-member England Performance Squad and made an international debut against New Zealand at Twickenham on November 08, 2014.