The NBA’s decision to remove cannabis from its banned substances list in 2023’24 marked more than a rule change—it was a cultural reset. At the heart of the shift is Al Harrington, the former NBA star whose advocacy and entrepreneurship have helped push cannabis from locker room whispers to league-wide acceptance. Continue reading Full-Court Press with Al Harrington: Leading the NBA’s Green Pivot
On December 4, 2024, four legendary athletes stepped into the spotlight at MjBizCon, North America’s premier cannabis industry convention, to discuss the growing intersection of sports and cannabis. Continue reading A New Playing Field: How Athletes Are Changing the Game by Positioning Cannabis for Wellness and Recovery
In the high-stakes world of professional sports, where the pursuit of peak performance often collides with the harsh realities of physical strain and injury, athletes are increasingly turning to a new ally: cannabis. Continue reading Athlete’s Choice: Embracing Cannabis for Health and Wellness
With cannabis now recognized as a viable tool for athlete recovery and wellness, the future of sports enters a new era of exploration and possibility. Continue reading Game-Changing: NBA Icons Spearhead Cannabis Revolution in Sports
We are taking a moment to highlight the Top 23 Athletes who led the Sports Cannabis Movement forward in 2023. Continue reading Highlighting the Top 23 Athletes of 2023
Over the past five years, the cannabis industry has rapidly transformed creating opportunities for athletes to advocate, invest and create. Continue reading NBA Athletes Dropping Dimes and Splashing into the Cannabis Industry
Emerging as an underdog, Cannabis is on pace to change the game for athletes around the globe. Continue reading Reviewing the Changes in the Sports Cannabis Landscape
In the latest CBA, the NBA and the NBPA have agreed to a green inclusive future for professional basketball athletes. Continue reading A Green Future for Professional Basketball
Highlighting the Top 22 Athletes That Made Waves in 2022 Continue reading Top 22 Athletes of 2022
“It starts with all of us sharing our stories. An athlete’s tale is only one side of the coin of what’s really going on. The more that people normalize it through their experiences the more the cannabis industry will grow.” Continue reading Al Harrington, The Viola Takeover
Re+Play, a performance-based wellness and recovery line of Harrington Wellness, in partnership with Avicanna announced a multi year partnership with the NBPA. Continue reading Al Harrington’s Re+Play Announces the NBPA as an Official Partner
Al Harrington, Founder of Viola Brand and cannabis advocate has led the charge for athletes around the world pushing a host of initiatives to the forefront. With an opportunity to shift the cannabis conversation and provide a much needed dose of education, Al Harrington joined Brandon Marshall, Chad Johnson, Chantel Tremitiere and D.J. Williams on the I Am Athlete Podcast. “In New York, New York … Continue reading Starting 2022 on a High Note
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