Ford Field has officially announced its groundbreaking partnership with Primitiv Performance, a Michigan-based company founded by former Detroit Lions teammates Rob Sims and Calvin Johnson Jr.
“I’ve been an advocate of nature as a holistic way to help my body recover from the trauma it faced each day on the gridiron and knew there were many other ways to unleash the power of these products into our daily lives…” adding “Being able to partner with Ford Field where I spent my playing days as a member of the Detroit Lions makes this next chapter of my career even more special…”
-C Johnson Jr.
This collaboration marks a significant milestone as Primitiv Performance becomes the stadium’s first CBD-based performance partner. Leveraging the founder’s extensive experience in professional sports, Primitiv Performance offers two innovative products tailored to the needs of high-performance athletes. These products, including an oral hydration solution and a transdermal topical cream, harness the power of plant medicine and isolate minor cannabinoids without any intoxicating effects.
“As someone who has turned to plant-based medicine as a natural pain relief remedy for the better part of 20 years, I’ve seen first hand how it can change lives for the better” adding “Bringing Primitiv Performance home to the Ford Field brings back so many great memories of my time with the Detroit Lions and is a dream come true…”
-R Sims
The collaboration debuted during the annual college football bowl game in December 2023. It will continue to be a highlight during the 2024 edition of the event, solidifying Primitiv Performance as the official partner of the bowl game.
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