• Instagram
• X
• LinkedIn

In a space where most brands chase trends, Dodi is building a legacy — one rooted in family, authenticity, and ownership. Born in the Bay Area and powered by a team that treats business like brotherhood, the brand continues to evolve from a local favourite into a cultural movement that’s reshaping the future of cannabis.

When Marshawn Lynch — the NFL icon whose “Beast Mode” energy defined a generation — helped launch Dodi, it wasn’t about celebrity. It was about community. It was about giving voice to a culture that’s long lived in the margins of the cannabis industry, and bringing it into the light with pride, purpose, and premium genetics.

Now, with the Dodi team — Lynch (CEO), Rell (COO), Rojo (CFO), and Marloshawn Franklin Jr. (CMO) — moving in lockstep, the brand is entering a new era focused on culture, expansion, and collective ownership.

“Being a Bay Area-inspired brand, DODI is culture.” Said Franklin,  “It’s somewhat intangible. We’re pushing community, expansion and ownership.”

Franklin’s story mirrors the brand’s journey — relentless, global, and grounded. The Detroit native turned pro defensive back earned his stripes through JUCO football, became a Cal Berkeley graduate, and went on to play for teams in the NFL, CFL, and European League of Football, where he was crowned Defensive MVP and 2024 ELF Champion. Now pursuing his MBA in England and running his consulting firm, Consult With Relentless, Franklin brings that same competitive spirit to the business of cannabis.

“Cannabis is a global industry, and for me, it’s an opportunity to compete at one of the highest levels in business,” Franklin says.

Following Dodi’s South LA launch with Originals, which featured cultivation tours, a meet-and-greet, and the debut of new strains, the brand is proving that authenticity still wins. The Beast Berry, Milk & Cookies, and Charlie OG strains represent more than products — they’re symbols of craft, care, and cultural legacy.

Beyond the flower, Dodi is cultivating something deeper — a sense of unity that bridges sport, business, and community. Each member of the team carries that purpose forward, using their platforms to spark dialogue, open doors, and redefine what cannabis ownership looks like for athletes and entrepreneurs alike.

“Every day, I’m breaking stigma by creating opportunities that expose me to industries that dominate our culture,” Franklin adds. “Having the mindset of ownership versus consumption helps shift the narrative.”

For Dodi, the mission is simple: empower the culture, elevate the product, and stay authentic. As the team teases upcoming collaborations tied to major sporting events — including Super Bowl weekend — the focus remains on impact over hype.

What started as a Bay Area vision has evolved into a movement built on love, loyalty, and leadership — one that refuses to forget its roots.

“Dodi is culture. It’s a lifestyle. And for us,” says Franklin, “it’s family.”