From founding innovative brands to investing in research, these athletes are redefining the cannabis landscape. Their efforts reflect a broader trend of embracing cannabis for its therapeutic and economic potential. Let’s explore how these Football stars lead the way in this dynamic industry.
Ricky Williams: Highsman Ricky Williams, a Heisman winner and former NFL athlete has long championed the therapeutic benefits of cannabis. After retiring, Williams travelled to the Himalayas to deepen his understanding of the plant’s medicinal qualities. This journey led to the creation of Highsman, a brand focused on premium cannabis products, accessories, and unique experiences like infused yoga. Highsman reflects Williams’ dedication to promoting wellness and positive change through cannabis.
Calvin Johnson Jr. & Rob Sims: Primitiv Group Calvin Johnson Jr. and Rob Sims have transitioned from football careers to cannabis entrepreneurship with their venture, Primitiv Group. Based in Michigan, Primitiv operates as a vertically integrated cannabis company, handling cultivation, processing, and retail. Their mission is to challenge outdated perceptions and promote cannabis as a tool for enhanced wellness. Their recent partnership with Harvard University further highlights their commitment to advancing medical cannabis research.
Rohan Marley: Lion Order Rohan Marley, a former Miami Hurricane and son of reggae legend Bob Marley, has introduced Lion Order—a luxury cannabis brand that combines lifestyle with Rastafarian values. Launched on April 20, 2022, Lion Order aims to redefine cannabis culture by offering premium products and promoting a lifestyle of empowerment and cultural heritage.
Bo Scaife: All Pro Farms Bo Scaife, a retired NFL player known for his remarkable career with the Tennessee Titans, is making waves in the cannabis sector with All Pro Farms. Scaife’s company is dedicated to advancing the industry, reflecting his personal commitment to excellence and innovation. All Pro Farms represents a significant step forward in the integration of cannabis into mainstream wellness and sports.
Marshawn Lynch: Dodi Blunts Marshawn Lynch, the outspoken former NFL star, is using his platform to advance cannabis advocacy with Dodi Blunts. Lynch’s new venture focuses on high-quality cannabis products and community empowerment, particularly within communities of color. Dodi Blunts aims to elevate the cannabis experience while driving positive social change.
Kyle Turley, Jim McMahon, and Eben Britton: Revenant Kyle Turley, Jim McMahon, and Eben Britton have launched Revenant, a cannabis brand born from their personal experiences with opioid use during their NFL careers. Revenant seeks to provide a safer alternative to pharmaceuticals and offers a premium product line for recreational users. Their brand emphasizes authenticity and aims to support overall well-being through cannabis.
Adam Jones: PAC24 Adam “PACMAN” Jones, a prominent NFL player, is making strides in the cannabis industry with PAC24, his CBD lifestyle brand. Known for his dynamic performance on the field, Jones now curates high-quality CBD products to share their benefits with the public. PAC24 represents a continuation of his commitment to excellence and wellness.
Joe Montana: Nabis Joe Montana, the iconic San Francisco 49ers quarterback, has extended his influence into the cannabis sector by investing early in Nabis, a successful California cannabis distribution company. Montana’s venture capital firm, Liquid 2 Ventures, recognized the potential of Nabis, which has since become a leading player in the state’s cannabis market. Montana’s involvement highlights his strategic foresight and impact on the industry.
Athletes across North America are making significant contributions to the cannabis industry. Their ventures and investments are reshaping the landscape and advancing public understanding of cannabis. As these athletes continue to drive innovation and advocacy, the industry will undoubtedly evolve, opening new opportunities and possibilities. Keep an eye on this exciting field as more Football stars make their mark in the cannabis world.
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