Full-Court Press with Al Harrington: Leading the NBA’s Green Pivot

The NBA’s decision to remove cannabis from its banned substances list in 2023’24 marked more than a rule change—it was a cultural reset. At the heart of the shift is Al Harrington, the former NBA star whose advocacy and entrepreneurship have helped push cannabis from locker room whispers to league-wide acceptance. Continue reading Full-Court Press with Al Harrington: Leading the NBA’s Green Pivot

Starting 2022 on a High Note

Al Harrington, Founder of Viola Brand and cannabis advocate has led the charge for athletes around the world pushing a host of initiatives to the forefront. With an opportunity to shift the cannabis conversation and provide a much needed dose of education, Al Harrington joined Brandon Marshall, Chad Johnson, Chantel Tremitiere and D.J. Williams on the I Am Athlete Podcast. “In New York, New York … Continue reading Starting 2022 on a High Note

Pushing for Cannabis Action

As the cannabis industry continues to evolve, athletes, artists and professionals around the world are stressing the importance of keeping the conversation open, transparent and constant. In a recent live stream event heavy hitters Al Harrington, John Wall, Drake, Killer Mike and Ralo announced they had written a joint letter requesting President Biden to pardon all non-violent cannabis offenders.  During his 2019 presidential campaign, Biden … Continue reading Pushing for Cannabis Action