Primitiv Performance is reshaping cannabis in athletics, pioneering natural wellness solutions while breaking stigmas and empowering athletes to embrace healthier recovery methods. Continue reading Elevating Athletic Wellness: How Primitiv Performance is Transforming the Cannabis Narrative
From founding innovative brands to investing in research, these athletes are redefining the cannabis landscape. Their efforts reflect a broader trend of embracing cannabis for its therapeutic and economic potential. Continue reading Football Legends Tackling the Cannabis Industry
Ford Field has officially announced its groundbreaking partnership with Primitiv Performance, a Michigan-based company founded by former Detroit Lions teammates Rob Sims and Calvin Johnson Jr. Continue reading Primitiv Becomes the Official Performance Partner with Ford Field
The NFL is dominating headlines across the world as Super Bowl LVIII approaches. Over the past decade, active and retired athletes have stepped up to the line of scrimmage to advocate for cannabis, invest and create unique companies within the industry. Continue reading NFL Brands Leading the Charge Off the Field
We are taking a moment to highlight the Top 23 Athletes who led the Sports Cannabis Movement forward in 2023. Continue reading Highlighting the Top 23 Athletes of 2023
Emerging as an underdog, Cannabis is on pace to change the game for athletes around the globe. Continue reading Reviewing the Changes in the Sports Cannabis Landscape
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