On December 4, 2024, four legendary athletes stepped into the spotlight at MjBizCon, North America’s premier cannabis industry convention, to discuss the growing intersection of sports and cannabis. Continue reading A New Playing Field: How Athletes Are Changing the Game by Positioning Cannabis for Wellness and Recovery
From founding innovative brands to investing in research, these athletes are redefining the cannabis landscape. Their efforts reflect a broader trend of embracing cannabis for its therapeutic and economic potential. Continue reading Football Legends Tackling the Cannabis Industry
The NFL is dominating headlines across the world as Super Bowl LVIII approaches. Over the past decade, active and retired athletes have stepped up to the line of scrimmage to advocate for cannabis, invest and create unique companies within the industry. Continue reading NFL Brands Leading the Charge Off the Field
“Incorporating cannabis into the conversation, at least in my experience, has shifted the narrative toward wellness… Now When the NFL Players Association discusses cannabis with NFL owners, it’s not about substances of abuse; it’s about well-being…” Continue reading The Highsman Effect with Ricky Williams
We are taking a moment to highlight the Top 23 Athletes who led the Sports Cannabis Movement forward in 2023. Continue reading Highlighting the Top 23 Athletes of 2023
Retired NFL, CFL legend, best selling author and Cannabis advocate, Delvin Breaux Sr., joins former NCAA champion, D Rey Reynolds on The Halftime Report Season Two, Episode Two. Continue reading Changing the Game with Delvin Breaux Sr.
NFL Legend and Founder of Highsman, Ricky Williams joins former NCAA Champion D Rey Reynolds, on The Halftime Report for Season Two Episode One. Continue reading Sparking Greatness with Ricky Williams
“The end result is to normalize it, but I think the plan is bigger than normal. Greatness isn’t normal—it’s something that’s unique and special, even if it’s just the message. To me I keep coming back to messages like the value of feeling good and sparking greatness.” Continue reading Ricky Williams; Making a Play for The Highsman
His new brand aims to empower professionals, athletes and sports enthusiasts. Continue reading Ricky Williams Launches Cannabis Lifestyle Brand Highsman
SPORTS CANNABIS 