In the Trenches: Shaun Smith’s Next Play for Cannabis
Light up, tune in, and learn how Shaun Smith is redefining recovery and rewriting the rules. Continue reading In the Trenches: Shaun Smith’s Next Play for Cannabis
Light up, tune in, and learn how Shaun Smith is redefining recovery and rewriting the rules. Continue reading In the Trenches: Shaun Smith’s Next Play for Cannabis
On December 4, 2024, four legendary athletes stepped into the spotlight at MjBizCon, North America’s premier cannabis industry convention, to discuss the growing intersection of sports and cannabis. Continue reading A New Playing Field: How Athletes Are Changing the Game by Positioning Cannabis for Wellness and Recovery
Ford Field has officially announced its groundbreaking partnership with Primitiv Performance, a Michigan-based company founded by former Detroit Lions teammates Rob Sims and Calvin Johnson Jr. Continue reading Primitiv Becomes the Official Performance Partner with Ford Field
The NFL is dominating headlines across the world as Super Bowl LVIII approaches. Over the past decade, active and retired athletes have stepped up to the line of scrimmage to advocate for cannabis, invest and create unique companies within the industry. Continue reading NFL Brands Leading the Charge Off the Field
“I know for a fact that while I was getting down, cannabis was a part of the regiment of my healing process. For my body and my mind…” Continue reading The Green Pivot with Super Bowl Champion Marshawn Lynch
“The only thing that really seemed to work is when I would smoke marijuana…There’s not a game that I played in that I wasn’t high…” Continue reading Advocating for Mental Health and Wellness On and Off the Field with Percy Harvin
there and run for 150 [Yards], two [Touchdowns]…” Continue reading Smoking the Competition with Le’Veon Bell
and retired athletes have stepped up to the line of scrimmage to advocate for cannabis, invest and create unique companies within the industry. Continue reading Gearing Up For a Green Super Bowl
“I’ve had nine record-breaking seasons and nine separate surgeries… Now for the first time in more than a decade, I’m pain-free and that’s a big deal…” Continue reading Advocating for Change Off the Field with Rob Gronkowski
“Incorporating cannabis into the conversation, at least in my experience, has shifted the narrative toward wellness… Now When the NFL Players Association discusses cannabis with NFL owners, it’s not about substances of abuse; it’s about well-being…” Continue reading The Highsman Effect with Ricky Williams
Emerging as an underdog, Cannabis is on pace to change the game for athletes around the globe. Continue reading Reviewing the Changes in the Sports Cannabis Landscape
Retired NFL, CFL legend, best selling author and Cannabis advocate, Delvin Breaux Sr., joins former NCAA champion, D Rey Reynolds on The Halftime Report Season Two, Episode Two. Continue reading Changing the Game with Delvin Breaux Sr.