Primitiv Performance is reshaping cannabis in athletics, pioneering natural wellness solutions while breaking stigmas and empowering athletes to embrace healthier recovery methods. Continue reading Elevating Athletic Wellness: How Primitiv Performance is Transforming the Cannabis Narrative
From founding innovative brands to investing in research, these athletes are redefining the cannabis landscape. Their efforts reflect a broader trend of embracing cannabis for its therapeutic and economic potential. Continue reading Football Legends Tackling the Cannabis Industry
In the high-stakes world of professional sports, where the pursuit of peak performance often collides with the harsh realities of physical strain and injury, athletes are increasingly turning to a new ally: cannabis. Continue reading Athlete’s Choice: Embracing Cannabis for Health and Wellness
The NFL is dominating headlines across the world as Super Bowl LVIII approaches. Over the past decade, active and retired athletes have stepped up to the line of scrimmage to advocate for cannabis, invest and create unique companies within the industry. Continue reading NFL Brands Leading the Charge Off the Field
We are taking a moment to highlight the Top 23 Athletes who led the Sports Cannabis Movement forward in 2023. Continue reading Highlighting the Top 23 Athletes of 2023
Emerging as an underdog, Cannabis is on pace to change the game for athletes around the globe. Continue reading Reviewing the Changes in the Sports Cannabis Landscape
“It’s about creating change, and that’s what we’re trying to do as former professional athletes, as entrepreneurs and advocates, we’re changing the narrative and breaking the stigma…” Continue reading Building the Future of Cannabis with Calvin Johnson Jr. and Rob Sims
“We’re always interested in trying to improve our approach and our treatment for acute and chronic pain in NFL players, and we always want to make sure that our players are receiving the most up-to-date medical consensus around any of these treatments.” – NFL Continue reading Pushing for Green Impacts On and Off the Field
SPORTS CANNABIS 