Sports Cannabis Super Bowl Live returns for its third annual flagship broadcast, bringing together retired NFL athletes who are leading the conversation around cannabis, wellness, entrepreneurship, and life after football.
Recorded during Super Bowl week and distributed globally, this is more than a panel discussion; it’s a cultural moment. These are real conversations led by athletes who lived the grind, faced the consequences, and are now building what comes next.
From recovery beyond prescriptions to business beyond the field, this livestream shines a light on how former NFL players are reshaping wellness, breaking stigma, and creating new opportunities in cannabis and culture.
If you care about the future of sports, athlete health, and cannabis, this is where it starts.
For decades, athletes were told to “play through it,” mask pain, and move on. Today, a new generation of former players is rewriting that narrative.
Sports Cannabis Super Bowl Live is a platform for:
- Honest conversations about recovery and long-term health
- Athlete-led cannabis entrepreneurship
- Breaking stigma in professional sports
- Exploring the evolving relationship between sports, wellness, and culture
This is the conversation the industry has been waiting for, led by those who lived it.
Meet the Athletes Changing the Game
These former NFL players aren’t just telling stories; they’re building businesses, shaping policy conversations, and redefining wellness after football.
BO SCAIFE
Retired NFL Athlete, Tennessee Titans, Founder of All Pro
EUGENE MONROE
Former NFL Athlete, Jacksonville Jaguars, Baltimore Ravens, Entrepreneur/Coach, Co-Founder of Green Thumb
Industries, Founder of Collective 60, Co-Founder of Prolifiq Ventures
SHAUN SMITH
Retired NFL Defensive Tackle, & Wellness Advocate
MIKE ADAMS
Former NFL Offensive Lineman, Pittsburgh Steelers, Chicago Bears, Cannabis Advocate and Entrepreneur
MIKE JAMES
Retired NFL Athlete, Tampa Bay Buccaneers, Detroit Tigers, Sports Cannabis Advocate and Vice President of Lion Order
KYLE TURLE
Former NFL Offensive Lineman, New Orleans Saints, St. Louis Rams, Kansas City Chiefs, Entrepreneur and Player Health Advocate
At the center of Sports Cannabis Super Bowl Live is Tammy Pettigrew, a trusted voice in athlete-led storytelling and brand-driven conversations at the intersection of sports, wellness, and culture.
Tammy brings a sharp, business-minded perspective to discussions around recovery, entrepreneurship, and life after football, creating space for real dialogue that goes beyond headlines and soundbites. Her ability to connect athlete experience with industry insight ensures the conversation stays authentic, focused, and forward-looking.
As the host and moderator, Tammy will guide the athletes through the issues that matter most.
Live Show Schedule
Thursday, February 5, 2026 | 12:00 PM ET | Live on LinkedIn
12:00 PM – Opening Kickoff
Sports Cannabis Trivia — go head-to-head with NFL athletes for championship bragging rights.
12:15 PM – Main Panel Discussion
A moderated conversation covering:
- Recovery beyond prescriptions
- Cannabis, wellness, and performance
- Business, branding, and entrepreneurship after football
- Culture change and the future of sports & cannabis
12:55 PM – Closing Thoughts & Takeaways
Produced By & Distribution Partner
Produced by SPORTS CANNABIS. In partnership with HIGH TIMES, supporting athlete-led conversations in cannabis, wellness, and culture. Together, we are building platforms that amplify athlete voices and drive meaningful change in sports and beyond.
Sports Cannabis
Toronto, Ontario
Canada
BREAK THE STIGMA
SPORTS CANNABIS 