Sports Cannabis (“Sports Cannabis,” “we,” “our,” or “us”) understands that privacy is important to our community, including athletes, professionals, partners, subscribers, event attendees, and visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information across our websites, digital platforms, email communications, publications, subscription services, events, speaking engagements, marketing initiatives, social media channels, and any other services, programs, or offerings we operate or manage (collectively, the “Services”).
This Privacy Policy applies to personal information collected online and offline, including when you:
- Visit our websites or digital properties;
- Subscribe to newsletters, publications, or marketing communications;
- Participate in email, digital, or social media marketing campaigns;
- Register for or attend live, virtual, or hybrid events, panels, conferences, activations, or speaking engagements (“Events”);
- Engage with us as a speaker, contributor, exhibitor, sponsor, brand partner, or athlete; or
- Otherwise, interact with Sports Cannabis through the Services.
Our privacy practices are subject to applicable laws in the jurisdictions in which we operate, including Canada, the United States, and other regions where our Services are made available. Certain additional disclosures apply only to individuals residing in specific jurisdictions.
BY ACCESSING OR USING THE SERVICES, YOU ACKNOWLEDGE AND AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE, YOU SHOULD NOT USE THE SERVICES OR PROVIDE US WITH PERSONAL INFORMATION.
We may provide additional or supplemental privacy notices for specific activities, Events, programs, or offerings, including “just-in-time” notices at the point of collection.
For accessibility assistance or alternative formats of this Privacy Policy, please contact us at info@sportscannabis.life.
About Sports Cannabis
Sports Cannabis is a media, events, and digital marketing platform operating at the intersection of sports, cannabis, wellness, culture, and business. Our activities include, but are not limited to, editorial content, email marketing, digital campaigns, athlete-led initiatives, merchandise and branded product offerings, live and virtual events, panels, conferences, brand partnerships, sponsorship activations, and speaking engagements.
What We Collect
“Personal information” means information that identifies, relates to, describes, or can reasonably be associated with an identifiable individual. De-identified or aggregated information that cannot reasonably be linked to an individual is not considered personal information.
Information You Provide to Us
We may collect personal information that you voluntarily provide, including when you:
- Subscribe to email newsletters or publications;
- Register for or attend Events;
- Purchase or request event-related services;
- Participate in surveys, promotions, contests, or giveaways;
- Submit inquiries or communicate with us by email, phone, social media, or other means;
- Apply to speak, contribute editorial content, or collaborate with us; or
- Engage with our marketing, sponsorship, or partnership initiatives.
This information may include:
- Name, email address, mailing address, and phone number;
- Professional information such as company name, title, industry, and biography;
- Account credentials (where applicable);
- Payment or transaction information (processed by third-party payment providers);
- Preferences and interests;
- Demographic information you voluntarily choose to provide; and
- Audio, visual, or audiovisual content (including recordings and photographs).
By attending an Event, you acknowledge and consent to being photographed, filmed, or recorded, and to the use of such recordings for editorial, marketing, promotional, and archival purposes.
Information Collected Automatically
When you access or use the Services, we and our service providers may automatically collect certain information, including:
- IP address;
- Device identifiers;
- Browser type and operating system;
- Referring and exit pages;
- Date and time stamps;
- General geographic location; and
- Usage data related to interactions with the Services.
Cookies and Similar Technologies
We use cookies, pixels, web beacons, and similar tracking technologies to collect information about usage, improve functionality, personalize content, and support marketing efforts. You may control cookie preferences through your browser settings; however, disabling cookies may limit certain features of the Services.
Analytics and Advertising Tools
We may use analytics and advertising tools such as Google Analytics, Meta platforms, and similar technologies, which are governed by their own privacy policies.
Information from Third Parties
We may receive personal information from third-party sources, including:
- Subscription or registration partners;
- Marketing and data providers;
- Event partners and sponsors; and
- Publicly available sources.
How We Use Information
We may use artificial intelligence and automated tools to support marketing, editorial, and operational activities. AI-assisted outputs are subject to human review. We may use personal information for the following purposes:
- To operate, maintain, and improve the Services;
- To manage subscriptions, registrations, and Events;
- To deliver editorial content, newsletters, and publications;
- To send marketing, promotional, and transactional communications;
- To personalize content and recommendations;
- To facilitate networking, matchmaking, and event experiences;
- To conduct research, analytics, and internal reporting;
- To administer promotions, surveys, and contests;
- To support sponsorships, partnerships, and business development;
- To comply with legal, regulatory, and contractual obligations;
- To protect the security and integrity of our systems, and
- For any other purpose disclosed at the time of collection or with your consent.
How We Share and Disclose Information
We may share personal information in the following circumstances:
Service Providers and Vendors: We share information with trusted third-party service providers who perform services on our behalf, including email delivery, marketing, analytics, payment processing, event management, technology hosting, and customer support. These providers are required to protect personal information and use it only as authorized.
Event Partners, Sponsors, and Exhibitors: For Events, we may share certain registration or professional information with sponsors, exhibitors, or partners for networking, marketing, or event-related purposes, subject to applicable law and your choices.
Affiliates and Business Partners: We may share information with affiliated entities or strategic partners in connection with Services, promotions, or collaborations.
Legal and Business Transactions: We may disclose information to comply with legal obligations, enforce agreements, protect rights and safety, or in connection with a merger, acquisition, restructuring, or sale of assets.
Public Content and Recordings: Content you submit for publication or speaking engagements, including biographies, images, and recordings, may be made publicly available.
Your Choices
You may:
- Opt out of marketing emails by using the unsubscribe link in communications.
- Adjust cookie settings through your browser.
- Request access, correction, or deletion of personal information, subject to applicable law; and
- Withdraw consent where processing is based on consent.
Requests may be submitted to info@sportscannabis.life.
Cross-Border Data Transfers
Your information may be stored or processed in Canada, the United States, or other jurisdictions. Where required, we implement appropriate safeguards for cross-border transfers.
Children’s Privacy
The Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.
Regional Privacy Rights
Depending on your location, you may have additional rights under applicable privacy laws, including Canadian privacy laws (PIPEDA), U.S. state privacy laws (such as CCPA/CPRA), and European data protection laws (GDPR). You may exercise these rights by contacting us at info@sportscannabis.life.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
Canadian Privacy Rights (Ontario and Other Provinces)
Under Canadian privacy law, including Ontario’s privacy legislation, you have rights with respect to your personal information collected by Sports Cannabis:
- Access and Correction: You can request access to the personal information we hold about you and request corrections if you believe it is inaccurate or incomplete.
- Purpose Limitation: Your personal information is collected and used only for the purposes described in How We Use Your Information.
- Withdrawal of Consent: Where we rely on your consent to collect or use your personal information, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of prior processing.
- Retention and Deletion: You may request the deletion of personal information we have collected, subject to legal or contractual obligations that require us to retain certain information.
- Disclosure to Third Parties: You may request a list of third parties to whom we have disclosed your personal information and for what purposes.
To exercise your rights under Canadian privacy law, please contact us at info@sportscannabis.life. We may need to verify your identity before we can process your request.
United States Privacy Rights
For residents of the United States, Sports Cannabis complies with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), as well as other relevant state privacy regulations.
U.S. residents have the following rights with respect to their personal information:
- Right to Know: Request details about the categories of personal information we have collected about you, the sources from which it was collected, our business purposes for collecting or sharing it, and the categories of third parties we have shared it with.
- Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions (e.g., for fraud prevention, legal compliance, or security purposes).
- Right to Data Portability: Request a copy of your personal information in a readily usable electronic format.
- Right to Correct: Request correction of any inaccurate personal information we hold about you.
- Right to Opt-Out: Opt out of the sale or sharing of your personal information and the processing of your data for targeted advertising or profiling with legal effects.
- Right to Non-Discrimination: Sports Cannabis will not discriminate against you for exercising any of your privacy rights. This includes, for example, differences in pricing, services, or access.
To exercise your U.S. privacy rights, please contact us at info@sportscannabis.life.
European Privacy Rights (EEA, UK, Switzerland)
If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, the following applies to how Sports Cannabis collects, uses, and protects your personal data, and your rights under applicable privacy laws, including the EU General Data Protection Regulation (GDPR).
Data Controller
Sports Cannabis, headquartered in Ontario, Canada, is the data controller of all personal data collected through our website, events, newsletters, and other services.
How We Use Your Data
We may process your personal data to:
- Provide you with products, services, and event access.
- Send marketing communications and updates about Sports Cannabis offerings, only with your consent.
- Respond to inquiries, feedback, or support requests.
- Comply with legal obligations or enforce our terms of service.
We process personal data on legal bases such as: your consent, performance of a contract, compliance with legal obligations, or our legitimate business interests, where these do not override your rights.
Your Rights
As a resident of the EEA, UK, or Switzerland, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Ask us to correct any inaccurate or incomplete information.
- Deletion: Request that we delete your personal data, where legally permissible.
- Object to Processing: Object to processing based on legitimate interests or for marketing purposes.
- Restriction: Request a temporary suspension of processing in certain circumstances.
- Data Portability: Request your personal data in a structured, machine-readable format.
Withdraw Consent: Withdraw your consent at any time for marketing or other consent-based processing; this will not affect the lawfulness of processing before withdrawal.
Marketing & Consent
We will only send you marketing communications if you have explicitly opted in. You can withdraw consent at any time by clicking the unsubscribe link in our emails or contacting us directly.
International Transfers
Your personal data may be transferred to and processed in countries outside the EEA, UK, or Switzerland, including Canada. We ensure that these transfers are subject to appropriate safeguards to protect your data.
How to Exercise Your Rights
To exercise any of the rights above, or if you have questions about our GDPR compliance, contact us at:
Email: info@sportscannabis.life
Changes to This Privacy Policy
Sports Cannabis may amend this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or regulatory requirements. Continued use of the Services constitutes your consent to and acceptance of any such amendments. We encourage you to review this Privacy Policy periodically to remain informed of how we collect, use, and safeguard your personal information.
Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact: info@sportscannabis.life.
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