[PRESS RELEASE] – TORONTO, Canada, October 21, 2025 — DeMonet, the Canadian-based personalized cannabis education platform, celebrates its first anniversary with the launch of a new initiative designed to expand access to science-based cannabis education. Beginning this month, Canadians can book private, one-on-one consultations with Co-Founder Dr. Ife Abiola, a leading authority in medical cannabis, to receive individualized guidance on safe, effective, and responsible cannabis use.
Since its founding in 2024 by physician-educator Dr. Ife Abiola and marketing strategist Amber Craig, DeMonet has focused on bridging the gap between scientific research and real-world wellness applications. At a time when misinformation is widespread and cannabis product variety continues to grow, the platform provides accessible, evidence-driven education to help consumers navigate complex choices.
“Cannabis doesn’t come with an instruction manual. It’s available, accessible and legal, but people who need it for wellness or improving their quality of life play a guessing game. What kind should they take? How much of it? Will it interfere with their medications? Cannabis is an incredible wellness tool, but its benefits can only be realized when the guidance is precise. Advice should be personalized and grounded in science.” said Dr. Ife Abiola, Co-Founder of DeMonet. “Our consultations give Canadians the tools to make informed decisions aligned with their health goals, lifestyle, and experience level. We translate scientific research into practical guidance that supports safe, effective, and responsible cannabis use.”
Through DeMonet’s one-on-one sessions, participants work directly with Dr. Abiola and his team to assess individual needs, review scientific literature, and receive tailored recommendations on product selection, dosing, and consumption methods. The program emphasizes informed decision-making, risk awareness, and a deep understanding of cannabinoids before any product use.
This initiative builds on DeMonet’s ongoing commitment to regulatory compliance and public education, reinforced through partnerships with trusted organizations such as the Alberta Gaming, Liquor and Cannabis Commission (AGLC). By integrating scientific expertise with personalized guidance, DeMonet continues to empower individuals and organizations to make safe, effective, and informed choices in an increasingly complex cannabis landscape.
About DeMonet
Founded in 2024, DeMonet is a Canadian cannabis education platform dedicated to providing evidence-based learning and personalized guidance. The company empowers individuals and organizations through virtual consultations, expert-led programs, and educational resources designed to promote safe, informed, and responsible cannabis use.
About Dr. Ife Abiola
Dr. Ife Abiola is a recognized authority in cannabis science and medical education, with expertise in pain management, opioid recovery, and cannabinoid therapies. Trained in medicine at Spartan Health University with clinical experience in Chicago, he has been educating physicians, patients, and the public since 2016 through seminars, accredited courses, and content creation. Dr. Abiola is a sought-after speaker at institutions including Alberta Health Services and Cannabis Evropa London and holds certifications in psychedelic-assisted therapy through ATMA. He continues to provide guidance worldwide on the safe, effective, and responsible use of cannabis and related therapeutics.
About Amber Craig
Amber Craig is a seasoned marketing strategist, retail expert and entrepreneur with two decades of experience helping brands grow through design, branding, merchandising, and marketing strategy. She began her career in 2005 and launched her own agency in 2011, later working extensively in the medical and recreational cannabis sectors, including executive roles overseeing 41 retail locations and 240+ employees. Amber has also developed and taught a Cannabis Retail Marketing course at Mount Royal University and currently serves as a Fractional CMO supporting cannabis and other lifestyle brands. Beyond her professional work, she is Board Chair and podcast host for a national charity supporting trauma survivors, as well as the Co-Chair and Co-Founder of a not-for-profit supporting women in cannabis.
For more information, visit: www.demonet.info
Media Contact: info@demonet.info
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