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USC Athletics has announced a groundbreaking partnership with Cookies in a historic move that merges the worlds of elite sports and wellness. This multi-year collaboration marks a significant milestone as Cookies becomes the first CBD brand to team up with a collegiate athletic program, reflecting a shift in sports marketing and plant-based wellness.

Cookies, renowned for its innovation in CBD products, will now be a proud sponsor of USC Athletics. This partnership will see Cookies’ distinctive brand integrated into the Trojans’ football, men’s and women’s basketball programs, and various athletic digital platforms. Fans can look forward to exclusive Cookies merchandise and interactive tailgate experiences at select events throughout the 2024/2025 season.

Berner, the visionary Co-Founder and CEO of Cookies, expressed his enthusiasm for the partnership:

California is our home state, and aligning with a premier program like USC is incredibly exciting. We’re honored to support the Trojans and join other renowned brands in this venture. Fight on!

Drew DeHart, Vice President/General Manager of USC Sports Properties, emphasized the significance of this collaboration:

We aimed to find a partner that embodies innovation and wellness, and Cookies is the perfect fit. This partnership underscores USC’s commitment to leading the way in collegiate athletics, both on and off the field.

This landmark agreement between USC Athletics and Cookies sets a new precedent for collegiate sports and highlights the growing acceptance and integration of cannabis-based wellness solutions into mainstream culture. As USC continues to be at the forefront of athletic wellness, this partnership represents a bold step towards embracing holistic health and innovative branding. With Cookies’ support, the Trojans are set to make waves both on the field and in the realm of wellness.