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Michigan-based cannabis brand Primitiv Performance, founded by former Detroit Lions teammates Rob Sims and Calvin Johnson Jr., has forged a groundbreaking collaboration with the Detroit Tigers. This exciting venture positions Primitiv as the Tigers’ official CBD topical partner, marking a significant milestone in the intersection of athletics, cannabis, and wellness.

Throughout the 2024 season at Comerica Park, fans will witness the synergy between Primitiv and the Tigers through various platforms, including in-stadium messaging, programming, activations, and special appearances by Johnson and Sims. This strategic move builds upon Primitiv’s recent partnership with Ford Field, solidifying its presence as a leader in cannabis-based performance solutions.

“Seeing our product as the Detroit Tigers official CBD topical partner is an incredible honor and speaks volumes about the forward-thinking nature of the organization.”-C Johnson Jr.

Primitiv’s flagship product, Primitiv Performance, offers athletes a potent blend of CBD, electrolytes, and vitamins, catering to the demands of high-performance individuals. Designed to address sports-related injuries and chronic pain, Primitiv’s topical cream harnesses the power of minor cannabinoids, including CBD, CBG, CBC, and CNB, without any THC or intoxicating effects.

“Our topical cream was formulated based on our experience dealing with daily pain as professional athletes and what we have learned about plant-based medicine over the past several years.” Adding “Because it does not contain any THC, it allows us a greater opportunity to help people throughout the country battle inflammation and chronic pain.”- R Sims

Notably, Primitiv’s topical cream has garnered recognition from NSF, receiving the prestigious Certified for Sport designation. This distinction not only underscores the product’s efficacy but also opens doors for sponsorship opportunities within Major League Baseball, further cementing Primitiv’s position as a trusted ally for athletes seeking holistic wellness solutions.

As the Sports Cannabis movement gains momentum, Primitiv’s partnership with the Detroit Tigers serves as a testament to the evolving landscape of athletics, cannabis, and health. By championing innovation and destigmatizing cannabis use in sports, Primitiv and its collaborators invite readers to explore the potential benefits of CBD and join the journey towards normalized cannabis integration in the realm of athletics and wellness.